Our Story
How It All Began
In the summer of 2010, two friends from Southern California, Griffin Thall and Paul Goodman, embarked on a college graduation trip to Costa Rica. Between breathtaking sunsets, incredible surf, and laid-back beach towns, they quickly fell in love with the relaxed, carefree lifestyle.
A Chance Encounter
One day, after catching some waves, they met two artisans, Jorge and Joaquin, whose handcrafted bracelets captured the vibrant beauty of Costa Rica. Despite their talent, the artisans were struggling to support their families, living in a single room with just three beds. Wanting to help, Griffin and Paul asked them to create 400 bracelets to take back home—unaware that this small act would spark something much bigger.
Bringing the Vision to Life
Back in San Diego, they displayed the bracelets in a local boutique, where they sold out within days. It was then they realized these weren’t just bracelets—they were a movement, representing a mindset of embracing life’s simple joys. Inspired by the Costa Rican saying “Vida Loca” (meaning “crazy life”), they knew they had something special—something that encouraged people to slow down, appreciate the little things, and live life to the fullest.
Expanding the Movement
Determined to spread this positive spirit, Griffin and Paul partnered with Jorge, Joaquin, and other artisans to create handcrafted bracelets in endless color combinations—each as unique as the person wearing it. What began as a small passion project quickly grew into a global movement, with millions of bracelets sold worldwide.
A Brand with a Purpose
With a mission to share the Vida Loca lifestyle worldwide, the brand expanded, creating responsibly made products that inspire positivity and give back. Over the years, we’ve partnered with over 300 charities, donating more than $5 million to causes that matter. But we’re just getting started—our goal is to continue making a difference, one bracelet at a time.
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