Careers

The Vida Loca Story

In the summer of 2010, a college graduation trip to Costa Rica turned into a life-changing business venture for two Southern California friends, Griffin Thall and Paul Goodman. During their travels, they met two talented artisans whose vibrant handmade bracelets perfectly captured the essence of their journey. Wanting to support the artisans—who were struggling financially—Griffin and Paul purchased 400 bracelets to bring back home to San Diego. Placed in a local boutique, the bracelets sold out within days.

It quickly became clear that these weren’t just simple string bracelets—they represented something bigger. They embodied the "Vida Loca" lifestyle, a mindset that encourages people to embrace life's adventures, appreciate the little things, and live every moment to the fullest.

A Brand with Purpose

Each Vida Loca product is carefully handcrafted by skilled artisans across Costa Rica, El Salvador, India, and beyond. Our bracelets, accessories, and lifestyle products are worn by millions worldwide, helping provide full-time jobs to over 800 artisans.

At Vida Loca, our mission goes beyond fashion—we believe in giving back. That’s why we created our Charity Collection, which has donated nearly $2 million to meaningful causes our customers care about. We are committed to supporting our artisan partners and employees by offering fair wages, great benefits, and a positive, collaborative work environment.

We welcome all, embrace inclusion, and celebrate diversity, because we believe our individuality is what makes the Vida Loca community so vibrant and inspiring.